Our Case Study: ThePetStoreonline.com Switches to Miva Merchant

We develop close relationships with our clients so that we can understand their entire business and help where we can succeed even further. We don’t just look at keywords and ads within a paid search campaign, we take into consideration everything, including landing pages, shopping experience on the website, offline marketing, anything we can get our hands on to see …

Email from Company Admits Usability Problem

I recently signed up for a website to interact with fellow bloggers. Upon sign up, I was confused as to what to do next, and gave up as I had more pressing tasks to deal with. But no worries, I got an email from the company admitting they have usability problems: Hey jendavislever,  One of the most frequent complaints I …

A Look at Google Analytics New Mobile Reporting

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe users will trust mobile devices to make purchases or provide personal information. With our first review of the new mobile …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …