Marketing to Gen Z

Marketing to Generation Z

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this effort, comparatively little has been written about the generation that comes after them. Generation Z refers to …

Product Branding on Social Media

The Ten Commandments of Product Branding on Social Media

It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads and radio, social media marketing is not a one-way tool of communication. It is immediate and vital, an ongoing conversation that allows you to directly connect your audience and community with your product. When selling your …

How to Measure Social Media Marketing

How to Measure Social Media Marketing: Return on Your Investment

It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your 90-year old great-uncle Henry. No matter who your target buyers are, they’re using social media, making it …

Top Brands on Social Media

Top Brands on Social Media: What They’re Doing Right That You Can Too

By Adam Buth –  No longer just a fun and easy way to communicate, share and stay connected with friends, social media has grown to become an important platform for companies to reach new followers and build brand reputation. As a brand, being “good” at social media is challenging. If you want to maximize engagement, you must understand your audience …

Google’s Formal Introduction to Google Search Plus Your World – Search Engine Optimization Meets Google+

The official Google search blog announced yesterday that it has integrated content from its social network Google+ into organic web results. While this is a fundamental change to search engine optimization, it’s not a total surprise. Google previously featured the +1 button in ads, organic results, even +1 metrics in Google Webmasters and Analytics. The difference is now, the web …