Top Brands on Social Media

Top Brands on Social Media: What They’re Doing Right That You Can Too

By Adam Buth –  No longer just a fun and easy way to communicate, share and stay connected with friends, social media has grown to become an important platform for companies to reach new followers and build brand reputation. As a brand, being “good” at social media is challenging. If you want to maximize engagement, you must understand your audience …

How Well Do You Know Your Social Media Audience?

The first part of developing an overall social media strategy is understanding who your audience is and what they are doing. Seems simple, right? But this is the number one mistake so many companies make. Instead of understanding where their audience is, they focus on the latest and greatest social media platform. But what if your audience isn’t on that …