Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration …

The Mechanics of Web Content

Research shows that reading on screen is tiring on the eyes. In addition, reading online is 25% slower than reading print. In other words, users don’t “read” web pages, they scan. “Eyetracking visualizations show that users often read web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. F for fast. That’s how users read your …