Google Image Extension

Google Image Extension

Introduction  The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help customers to understand the message more clearly, but they also result in more users deciding to take action.   What Are Google Image Extensions?  Google image extensions give online advertisers the ability to upload rich and relevant images to pair with an advertiser’s existing paid search ads. With compelling …

Rise of PPC Automation

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …

Optimizing Towards Profitability: Setting the Right Marketing Goals

Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific target metric, you’ll avoid self-imposed limitations on revenue growth and maximize the effectiveness of your marketing efforts. The key is …

throwing money in trash

Stop Recruiting Already-Enrolled Students

Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled.  And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …