Digital Media's Impact on Luxury Purchases

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury car dealership before making a purchase has diminished. When people finally do reach the parking lot, they are already ready …

Path to Purchase diagram

The Path to Purchase: Has the Buyer’s Journey Changed?

Business moves fast. Marketing moves faster. You’ve no sooner developed a good grasp on the latest craze in marketing when something newer comes out. It can be tough to know which trends are worth pursuing (video, for example, is still white-hot with no signs of slowing down) and which trends will fizzle (how much time and money did you spend …