2015 CIMA Star Awards Best Campaign Under $250k

Lever Interactive – 2015 CIMA Star Awards Finalist

Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive Marketing Association (CIMA). The nomination was for our work with our fantastic partner Discount Ramps, maximizing the efficiency of their paid search campaign by utilizing call tracking and increasing revenue significantly year-over-year. CIMA stated that …

Higher education student enrollments

Geo-targeting Essentials for Higher Education Paid Search

The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential step is customized geo-targeting definitions and geo-targeting techniques to connect with your most crucial audience – …

Case Study: Building Strong Non-Brand PPC Campaigns

An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online advertising pay-per-click (PPC) program to generate prospective student leads. The main goal of the program was to increase the overall number of leads, with a concentration on growing lead counts and efficiency …