Business moves fast. Marketing moves faster. You’ve no sooner developed a good grasp on the latest craze in marketing when something newer comes out. It can be tough to know which trends are worth pursuing (video, for example, is still white-hot with no signs of slowing down) and which trends will fizzle (how much time and money did you spend …
Three Things Today’s CMO Should Know About Digital Marketing
Everyone knows about GoPro cameras – and yet very few people actually engage in activities that would justify purchasing a Hero camera. GoPro is an excellent example of a successful digital marketing strategy. You don’t need to look at the GoPro website to understand how this brand achieved recognition. All you need to know is that the brand is tagged …
Identifying & Capturing Your Consumers’ Micro-Moments
By Brian Yaro – By now, if you work in marketing – especially digital marketing, are involved with mobile, or run your own company, chances are you have heard about micro-moments. Google has the stats and data to back-up how important being present in these moments, and addressing the consumer’s needs, are in shaping and influencing consumer decision-making. And the …