B2B-Digital-Marketing-Guide

B2B Digital Marketing Guide

Around the world, B2B businesses that are embracing digital marketing are generating a substantially better ROI with their marketing spending in comparison to businesses that stick to offline marketing methodologies. For example, online events and webinars generate an average return of 21%, which is a great deal higher than the 18% ROI generated through offline events and seminars. What’s more, …

How to Measure Social Media Marketing

How to Measure Social Media Marketing: Return on Your Investment

It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your 90-year old great-uncle Henry. No matter who your target buyers are, they’re using social media, making it …

Attribution Modelling Google Analytics

Attribution Modeling: Which Conversion Measurement Method Is Right For You?

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to reach their marketing goals, and accurate measurement makes all the difference when you need to track your sales and their origins. Since …

Chief Marketing Officer

Three Things Today’s CMO Should Know About Digital Marketing

Everyone knows about GoPro cameras – and yet very few people actually engage in activities that would justify purchasing a Hero camera. GoPro is an excellent example of a successful digital marketing strategy. You don’t need to look at the GoPro website to understand how this brand achieved recognition. All you need to know is that the brand is tagged …