Marketing to Gen Z

Marketing to Generation Z

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this effort, comparatively little has been written about the generation that comes after them. Generation Z refers to …

How Customer Intent Improves Marketing Strategies for Service Businesses

How Customer Intent Improves Marketing Strategies for Service Businesses

In the ever-changing conversation about marketing, much of the focus tends to be on businesses that offer tangible goods. It’s easy to think the same rules and ideas apply for service businesses, but that’s not necessarily the case. People research services for one main reason: to solve a problem. And to effectively market to these people, it’s crucial for service …

Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google). Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations. With the growing …