Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their¬†paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more efficient!), they wanted to make sure they were spending money in the right locations. Their unique challenge is that they …