The Power of Social Media Marketing

The Power of Social Media Marketing

…and How to Prepare for the 2019 Holiday Season Introduction          The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but over. In …

Holidays converting abandoned carts

Getting Shoppers with Abandoned Carts to Convert During the 2019 Holiday Season

As we enter the final months of 2019, marketers are ramping up their advertising efforts in preparation for another busy holiday season. Great effort is put into getting shoppers to click on particular products. Yet year after year, holiday shoppers place items into their online shopping carts without ever making the final purchase. How can marketers get these shoppers with …