Education Marketers: How to Utilize Your Data to Build Awareness and Drive Enrollments

Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …

Higher education student enrollments

Geo-targeting Essentials for Higher Education Paid Search

by Colleen Keilers – The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential step is customized geo-targeting definitions and geo-targeting techniques to connect with your …