Attribution Modelling Google Analytics

Attribution Modeling: Which Conversion Measurement Method Is Right For You?

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to reach their marketing goals, and accurate measurement makes all the difference when you need to track your sales and their origins. Since …

3 Common Problems That Might Be Ruining Your Analytics Data

3 Common Problems That Might Be Ruining Your Analytics Data

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted traffic, once there’s a problem with your data, it stays there. Problem #1 – Duplicate Transactions Perhaps the worst data problem …

Google Analytics Flow Visualization Tool

Over the years, many clients have expressed how they would appreciate a glance into the path visitors take through their websites. In almost every case, as soon as we introduced them to the Google Analytics path analysis tool, they said thanks, but no thanks. This was mostly due to the daunting feeling that overcame them as they realized it was …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …

Google Analytics Real-time Dashboard – Videos

Don’t have the new Google Analytics Real-Time (currently in beta), here are some quick videos to show you some of the streaming data. Active Visitors on Site Counter (with high-level medium data bar) Pageviews Per Minute (left), and Per Second (right) Location Bubbles I’ll admit the map reminds me a little of the movie Monsters, Inc. as the shift starts, …

Google AdWords Adds Ad Position Top vs. Side View

Announced this week, Google AdWords has a quick way to view campaign, ad group or keyword performance by ad slot position, top vs. side. Reports have shown that ads shown above natural search results tend to receive more clicks than ads that show on the right-hand section. I can certainly understand the rationale behind this, but it led me to …

A Look at Google Analytics New Mobile Reporting

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe users will trust mobile devices to make purchases or provide personal information. With our first review of the new mobile …

How to View More Than 500 Rows in Google Analytics v5

On occasion we need to review or download more than 500 rows of data from Google Analytics. In the old version of GA, you could select any view, and append “&limit=1000” to the URL and use the export to CSV option to view 1,000 rows. Simply by changing the number on the end of that string would provide you with …