No longer just a fun and easy way to communicate, share and stay connected with friends, social media has grown to become an important platform for companies to reach new followers and build brand reputation. As a brand, being “good” at social media is challenging. If you want to maximize engagement, you must understand your audience and tailor your message …
The New TV: Growth in Online Video Marketing
We’ve all heard the old saying, “A picture is worth a thousand words.” With today’s fast-moving consumption though, we need our pictures to move a little bit faster. About 24 frames per second (the rate of a standard video) should do nicely. Online video is one of the biggest trends in marketing right now, and it’s quickly building a reputation …
Facebook’s New Open Graph Apps
What they are and how will they affect the Facebook timeline and marketers? Facebook launched the highly anticipated “Open Graph” apps last week, announcing new partnerships with 60 app developers, with many more to come. Open Graph apps will enable the Facebook Timeline to track a user’s activity on and offline, with these apps posting on behalf of the user. …
2012 Online Marketing Wish List, A Look Forward
As a follow-up to yesterday’s blog post on Lever’s favorite new online marketing tools and features from 2011, we’ve now compiled a wish list for new features and capabilities in 2012. Below is a list of the 5 advancements Lever’s staff would like to see in popular online marketing tools this year. In no particular order: More insights into Google …