Education Marketing

Getting Your Message Right: 6 Tips For Better Education Ad Messaging

Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …

throwing money in trash

Stop Recruiting Already-Enrolled Students

Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled.  And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …