Digital Marketing Trends For 2018

Digital Marketing Trends For 2018

Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing is going in and practical trends that marketers need to be aware of and master in order to get ahead in …

Digital Marketing Trends for 2018 Event Recap

Over 80 local marketers and business owners gathered together on Tuesday, July 18 for our Digital Marketing Trends for 2018 event at Google’s Chicago office. Lever Interactive and Google each shared insights into a few of the practical trends we will see in digital marketing in the next year that companies can start putting to use today – focusing primarily …

Chief Marketing Officer

Three Things Today’s CMO Should Know About Digital Marketing

Everyone knows about GoPro cameras – and yet very few people actually engage in activities that would justify purchasing a Hero camera. GoPro is an excellent example of a successful digital marketing strategy. You don’t need to look at the GoPro website to understand how this brand achieved recognition. All you need to know is that the brand is tagged …

Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

Best Practices for Integrating Paid Search and SEO Strategies

Best Practices for Integrating Paid Search and Organic Search (SEO) Strategies

By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …