Why Cross-Device Targeting Matters to Your Business

Why Cross-Device Targeting Matters to Your Business

Online shopping used to simply consist of turning on a computer, doing some research, and making a purchase. But internet browsing habits have changed dramatically in recent years, and consumers are now shopping and accessing content on multiple platforms. In fact, nine out of 10 consumers move fluidly between devices when making purchases, and 65% of revenue generated online comes …