Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration …

Case Study: Building Strong Non-Brand PPC Campaigns

An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online advertising pay-per-click (PPC) program to generate prospective student leads. The main goal of the program was to increase the overall number of leads, with a concentration on growing lead counts and efficiency …