Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …