Rise of PPC Automation

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts.  This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency, effectiveness and measurement. It is no surprise that the topics that we covered in our 2018 Digital Trends video have continued to …