Web Design

Building with purpose

While there are many design firms that are capable of designing a website, Lever Interactive integrates interactive marketing best practices into each design. Simply put, our designers are first-and-foremost marketers. More than just creating a look and feel, Lever Interactive uses a backward design approach – starting with the marketing goals of the site and providing design, development, features and content with those goals in mind. Our design approach provides site development that includes:

Conversion-focused design that drives visitors to take desired actions (ex. make purchase, fill out a lead form, call)

Complete analytics to track visitor behavior, measure site performance and drive content decisions

Search engine friendly design aimed at capturing targeted, free traffic from search engine results

Platform/architecture selection based on functionality, flexibility, scalability, web-standards and available support

Audience-specific sections/micro-sites, allowing for different segments to view targeted messaging

Integrated approach, supporting other marketing channels as a destination for information and action

Can we show you more? Connect with us and we’ll schedule a time to talk.

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