Web Design

Building with purpose

While there are many design firms that are capable of designing a website, Lever Interactive integrates interactive marketing best practices into each design. Simply put, our designers are first-and-foremost marketers. More than just creating a look and feel, Lever Interactive uses a backward design approach – starting with the marketing goals of the site and providing design, development, features and content with those goals in mind. Our design approach provides site development that includes:


Conversion-focused design that drives visitors to take desired actions (ex. make purchase, fill out a lead form, call)


Complete analytics to track visitor behavior, measure site performance and drive content decisions


Search engine-friendly design aimed at capturing targeted, free traffic from search engine results


Platform/architecture selection based on functionality, flexibility, scalability, web-standards and available support


Audience-specific sections/micro-sites, allowing for different segments to view targeted messaging


Integrated approach, supporting other marketing channels as a destination for information and action


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