Search Engine Marketing
Search engine marketing has significantly changed how advertisers engage with potential customers. As the channel becomes more and more competitive, effective search marketing demands time, resources and experience. Direct marketing acumen, technical know-how and the right applications are essential to maximizing your search marketing campaigns. Lever Interactive provides the campaign efficiency necessary to maximize the success of your paid search marketing.
Too often marketers miss out on opportunities to grow search marketing campaigns because there are not enough resources or internal expertise to properly execute a profitable search marketing campaign. Lever Interactive provides search marketing expertise through an affordable outsourced solution, sharing the insights derived from years of search marketing experience across the spectrum of industries. The Lever Interactive team will feel like a part of your internal marketing team. Many members of the Lever Interactive team have spent time on the client side and understand the challenges you face. As an integrated extension of your team, Lever Interactive will share your goals and celebrates your successes.
Additionally, a partnership with Lever Interactive allows you to benefit from close relationships with the search engines. These relationships afford Lever Interactive the opportunity to participate in the initial stages of beta releases, ensuring that you are receiving the very best services that are available in the market at any given moment.
Understanding that goals can change mid-month, Lever Interactive is designed with flexibility in mind. The team is experienced in managing budgets between channels in fluid settings in order to maximize overall campaign success. This agility also extends to working with clients who have other agency partners in place, a setup Lever Interactive has successfully managed on many occasions.
Lever Interactive provides a comprehensive approach to paid search management, including:
As a direct and brand marketing channel, paid search marketing requires well-planned campaigns in order to be successful. Lever Interactive develops a paid search strategy designed to meet client goals, while integrating it into the overall marketing mix.
Campaign Structure Development
One of the most often overlooked aspects of a search marketing campaign is how the campaign is structured. An effective search campaign requires an organizational structure with clearly categorized keywords and ad text that targets searchers who are most likely to convert. Lever Interactive utilizes proven campaign organization methodologies tailored to each client’s site and offering.
Keyword Development Solution
Starting with the proper keywords is essential to a well-managed paid search campaign. Developing targeted keywords can often be the most time-consuming part of launching a paid search campaign. At Lever Interactive, our keyword generation process uses the latest in keyword compilation technology to create exhaustive keyword lists that make sense for our clients businesses. The technology we call RightWords allows our team to develop comprehensive keyword lists within days, rather than weeks.
Using RightWords, our keyword development staff creates complete keyword lists using a combination of advertiser site text, popular keyword generation tools, search engine data, thematic sites, product databases and other various sources. Tapping into all of the major sources of search engine keywords, RightWords provides estimates of searches, allowing for better planning and forecasting when launching a new campaign.
There are many components that make up a well-executed paid search marketing program. Lever Interactive provides the strategy and execution of our clients’ programs, including development of text ad creatives, bid management/monitoring/optimization, landing page selection, creative testing/optimization, tracking implementation management and budget management. Our search marketing professionals have experience with campaigns of all sizes, providing all of our clients the best in proven search marketing techniques and strategies.
Insight into the impact of search marketing helps to make effective search marketing decisions. Lever Interactive provides advanced reporting and analytics services designed specifically for search marketing. Lever Interactive’s custom platform provides fast and flexible results reporting designed to fit each client’s needs.
Lever maximized the efficiency of a National Culinary School‘s paid search program, increasing leads by more than 20x, reducing the CPL by 80%, and increasing the conversion rate by more than 400%! View Case Study >>
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