Display Advertising

Lever Interactive designs, develops and executes display campaigns designed to drive visitors and incremental business for your company.

Develop a Custom Online Display Campaign Strategy

Pulling from years of online marketing experience, Lever Interactive develops an online marketing strategy that compliments and integrates with your overall marketing mix. Carefully aligned with campaign goals, Lever Interactive crafts a comprehensive campaign designed to maximize exposure, reach and, ultimately, drive new prospects towards the desired action.

Select the Right Targeting Mix

In an effective display campaign, selecting the right mix of targeting is critical. Lever Interactive develops media plans that encompass the right mix of audience targeting with your various campaign goals. This includes:

  • Demographic targeting
  • Topic and Interest targeting
  • Behavioral targeting
  • Site Placements
  • Retargeting
  • Similar Audiences
  • Customer Segmentation

Manage Creative Development and Messaging

The key to driving quality traffic from display campaign is developing compelling creative with messaging that appeals and resonates with your target audience. From concept through launch, Lever Interactive provides creative assets designed to maximize the inventory available across multiple networks, while keeping your brand and KPIs in mind.

Optimize Placements

Backed by a combination of technical and marketing expertise, Lever Interactive selects placements best aligned with your target audience and KPIs. From setting up tracking to leveraging network promotional opportunities, Lever Interactive serves as a conduit for clients to the vast array of publishers.

Reporting and Analysis

As with all channels managed by Lever Interactive, we provide full reporting and analysis across the many aspects of your display campaigns. Our reporting is customized to fit the needs of our clients. Lever Interactive particularly leverages cross-channel reporting and attribution, knowing that the full value of display advertising is realized based on the influences it has on other channels.


Video Advertising

Video Advertising has significantly changed how advertisers engage with potential customers. With more than 1 billion unique users visiting YouTube each month, Lever Interactive recognizes the potential to leverage a vast audience of highly-influenced consumers and develops YouTube campaigns for clients that fully integrate into their other marketing efforts across other channels. Lever Interactive also works with clients to help them establish KPIs for this channel to make sure campaigns are meeting their objectives cost effectively.

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