Lead Growth and Efficiency

Client:  Nationally recognized culinary school

Challenge:

After struggling with a .87% conversion rate and CPLs in excess of $200 with their previous agency (more than twice the goal), Lever Interactive was engaged to optimize the campaigns for lead growth and efficiency for the various programs the school offers, including decreasing the overall cost per lead.

Approach:

  • Developed and launched new campaigns
  • Integrated, managed approach to optimizing campaigns
  • Design and testing of new landing pages focused on conversions for the search campaigns

Tactics:

  • Developed highly optimized landing pages
  • Within 30 days of testing, top performing pages were launched across categories

Results:

  • Lead count increased 20x
  • CPL dropped below 50% of target
  • Conversion rate improved to nearly 4%

Lead Growth chart

Want to discuss what we can do for you? Send us some brief info and we'll get back to you promptly.

* These fields are required.