Lead Growth and Efficiency
Client: Nationally recognized culinary school
After struggling with a .87% conversion rate and CPLs in excess of $200 with their previous agency (more than twice the goal), Lever Interactive was engaged to optimize the campaigns for lead growth and efficiency for the various programs the school offers, including decreasing the overall cost per lead.
- Developed and launched new campaigns
- Integrated, managed approach to optimizing campaigns
- Design and testing of new landing pages focused on conversions for the search campaigns
- Developed highly optimized landing pages
- Within 30 days of testing, top performing pages were launched across categories
- Lead count increased 20x
- CPL dropped below 50% of target
- Conversion rate improved to nearly 4%
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