Driving Calls with Call Tracking

Client:  Furniture repair service


An in-home furniture repair service tasked Lever Interactive with increasing month-over-month revenue by maximizing the volume and efficiency of phone calls.


  • Utilized extensive call tracking implementation and attribution based on the high call volume and high call efficiency keywords
  • Isolated the top keywords in single campaigns
  • Focused on top sales volume geographies
  • Removed high spend, low call keywords
  • Based keyword bidding on both phone calls and online orders


  • Month-over-month calls increased 220% in the first month, despite spending 19% less
  • 75% improvement in call efficiency

Call Volume and Efficiency Chart

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