Driving Calls with Call Tracking
Client: Furniture repair service
An in-home furniture repair service tasked Lever Interactive with increasing month-over-month revenue by maximizing the volume and efficiency of phone calls.
- Utilized extensive call tracking implementation and attribution based on the high call volume and high call efficiency keywords
- Isolated the top keywords in single campaigns
- Focused on top sales volume geographies
- Removed high spend, low call keywords
- Based keyword bidding on both phone calls and online orders
- Month-over-month calls increased 220% in the first month, despite spending 19% less
- 75% improvement in call efficiency
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