This week Google Product Search announced upcoming changes to their feed format and policies. Changes will go into effect on September 22, 2011.
Although there are changes to feed specifications for several countries, we will outline the changes to feeds targeting the United States.
- Availability – This will now be required for all items. There are four acceptable values:
- in stock
- available for order
- out of stock
- Google Product Category – A product category, matching Google’s taxonomy, is now required for items listed in the following categories (it is still highly recommended for other categories):
- Apparel and Accessories
- Images – Items will be required to list an image URL. Images must be at least 250 x 250 pixels but images of 400 x 400 pixels are recommended.
- Apparel – Products within the apparel with multiple variations (i.e. color or size) must have the variations listed in the feed. In addition, gender and age group are also required for these products.
- Data Freshness – Not a change, but a reminder, feeds must be updated every 30 days, and Google will regularly check information for accuracy.
Google Product Search is an effective and FREE channel to market products available on your website. In addition, Google has expanded the use of product feeds through their integration into AdWords with product listing ads, and the plus box listings.
For current clients, Lever Interactive is already optimizing your feeds with this information, as it is part of our best practices. If you have any questions, or would like further information, please contact your Account Strategist for assistance.
If you are not using Google Product Search to market your products, contact us for help today.