Google Changes Paid Search Ad Layout for Tablets

Google announced a change in the layout for paid search ads optimized for tablets. This is in response to the growth in table usage over the past year and providing tablet users a better search experience. A refresh of the Google Search is now optimized for tablet users to maximize the real estate on the screen as well as easy to navigate by touch.

There are a few visual changes, but the main change of paid search ads is depending on the orientation of the tablet:

  • Landscape mode: maximum of two ads will show above the search results
  • Portrait mode: maximum of three ads will show above the search results
  • In addition, there will be a maximum of three ads below the search results, regardless of orientation

Here are photos of the new Google tablet search results:

Google Tablet Search Results - Portrait

Google Tablet Search Results - Portrait

Google Tablet Search Results - Landscape

Google Tablet Search Results - Landscape

With the ability to target tablet devices within campaign settings in AdWords, as well as mobile reporting within Google Analytics, it is now easier to target and measure visitors that use tablets at your website.

 

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