Digital Marketing Trends for 2018

July 18, 2017  |  Google Chicago

Digital Marketing Trends for 2018

Which practical digital marketing trends do marketers need to be aware of to get ahead in 2018? Google and Lever Interactive provide insights.

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About the Speakers


Laura O'Connell - Google

Laura is an Agency Development Manager at Google, based in New York City. She works with Premier Partner agencies, including Lever Interactive, to ensure their team and their clients are getting the best results from their digital marketing strategy. Prior to Google, she worked with Fortune 500 companies on the traditional media side at Fox Sports and Viacom. When not collaborating with agencies and advertisers to achieve business goals, she enjoys rock climbing, traveling, and ideally combining the two.

Brian Yaro - Lever Interactive

Brian is a Manager, Digital-Paid Media at Lever Interactive. He helps lead the overall Paid Media practice – from strategy to client relationships, as well as the tactical execution. Brian’s career exposure to varying verticals and channels has provided insights that he now applies at Lever. Brian loves that on a daily basis at Lever Interactive, he has the opportunity to help clients identify digital, mobile and social solutions to drive them toward their business goals. In his free time, Brian enjoys spending time with his family and watching and playing sports.

Jen Davis - Lever Interactive

Jen is the Senior Vice President Operations at Lever Interactive. She combines two decades of marketing and technology skills from both agency and client-side roles to bring the best of both worlds to clients. Jen’s approach to digital marketing with the Lever team, bringing the creative and technical together, has helped clients achieve and exceed their goals faster and more efficiently than typical agencies. Jen looks beyond the numbers and analyzes all of the data to produce the best digital marketing strategy for each client. No cookie cutter plans!

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