Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …

The Mechanics of Web Content

Research shows that reading on screen is tiring on the eyes. In addition, reading online is 25% slower than reading print. In other words, users don’t “read” web pages, they scan. “Eyetracking visualizations show that users often read web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. F for fast. That’s how users read your …