Google’s Formal Introduction to Google Search Plus Your World – Search Engine Optimization Meets Google+

The official Google search blog announced yesterday that it has integrated content from its social network Google+ into organic web results. While this is a fundamental change to search engine optimization, it’s not a total surprise. Google previously featured the +1 button in ads, organic results, even +1 metrics in Google Webmasters and Analytics. The difference is now, the web …

How Well Do You Know Your Social Media Audience?

The first part of developing an overall social media strategy is understanding who your audience is and what they are doing. Seems simple, right? But this is the number one mistake so many companies make. Instead of understanding where their audience is, they focus on the latest and greatest social media platform. But what if your audience isn’t on that …