Facebook’s New Open Graph Apps

What they are and how will they affect the Facebook timeline and marketers? Facebook launched the highly anticipated “Open Graph” apps last week, announcing new partnerships with 60 app developers, with many more to come. Open Graph apps will enable the Facebook Timeline to track a user’s activity on and offline, with these apps posting on behalf of the user. …

How Well Do You Know Your Social Media Audience?

The first part of developing an overall social media strategy is understanding who your audience is and what they are doing. Seems simple, right? But this is the number one mistake so many companies make. Instead of understanding where their audience is, they focus on the latest and greatest social media platform. But what if your audience isn’t on that …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …