How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

How to Write an Effective Outreach Email for Link Building

How to Write an Effective Outreach Email for Link Building

By Dan Knauf – Link Building is not easy (my success rate is around 7%) and is only getting harder. Earning links through quality content has become the most effective strategy when it comes to acquiring links. Some say that manual link outreach is dying, but it can still be a valuable and effective way to get quality links and …

Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration …