How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

How to Write an Effective Outreach Email for Link Building

How to Write an Effective Outreach Email for Link Building

By Dan Knauf – Link Building is not easy (my success rate is around 7%) and is only getting harder. Earning links through quality content has become the most effective strategy when it comes to acquiring links. Some say that manual link outreach is dying, but it can still be a valuable and effective way to get quality links and …

Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …

Google Announces Changes to Organic Sitelinks

Google recently announced a change to the appearance of their organic sitelinks. Organic sitelinks show under the first listing in the natural search results and are direct links to various pages within the particular domain. They are generated automatically by Google and not all websites will have sitelinks. With the change announced by Google, the appearance and layout of the …