TopDevelopers.co Leading SEO Company

TopDevelopers.co Leading SEO Company

Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as a Top SEO Company by TopDevelopers.co, and enthusiastically agree that, “SEO today requires a far more technical and …

Google User Experience Algorithm Update

Google’s User Experience Algorithm Update

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …

voice search optimization

Voice Search Optimization: A 2020 Update

Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …

Google BERT algorithm update

What You Need To Know About Google’s BERT Algorithm Update

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …

How Customer Intent Improves Marketing Strategies for Service Businesses

How Customer Intent Improves Marketing Strategies for Service Businesses

In the ever-changing conversation about marketing, much of the focus tends to be on businesses that offer tangible goods. It’s easy to think the same rules and ideas apply for service businesses, but that’s not necessarily the case. People research services for one main reason: to solve a problem. And to effectively market to these people, it’s crucial for service …

Digital Media's Impact on Luxury Purchases

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury car dealership before making a purchase has diminished. When people finally do reach the parking lot, they are already ready …