Making the Call – Attributing phone sales to paid search

One of the more difficult measurements for online marketers is the contribution of online campaigns to phone sales. Often times retailers promote considered purchases, with consumers needing the security of talking to a “live” person before purchasing. In the case of service organizations or B2B companies, the phone is the easiest and often the only/best way to complete a sale. …

Placement Performance Report for Google Content

Google is now providing a placement performance report that shows what domains/pages are driving traffic through your Adwords content network campaigns. This is very helpful in determining where garbage traffic is coming from. Sites that are driving a lot of traffic, but are not converting well, can be excluded from your campaign and your ads will no longer show on …