Google Product Search – New Feed Specifications Coming

This week Google Product Search announced upcoming changes to their feed format and policies. Changes will go into effect on September 22, 2011. Although there are changes to feed specifications for several countries, we will outline the changes to feeds targeting the United States. Availability – This will now be required for all items. There are four acceptable values: in …

Stop the Roadblock: Corporate Linking Policies

One of the basics of Search Engine Optimization is building links to your web site. The more reputable links seen by the search engines can correlate to a higher ranking. Yes, there are things to consider when evaluating a link exchange request; relevancy, the reputation of the other web site, etc. But, when your customers, users, or re-sellers want to …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …

July 4th Weekend Clearance Sales, Is Your Paid Search Up-to-Date?

Isn’t it amazing that we are already at the July 4th holiday? Where does the time go? Probably spent getting ready for your July 4th holiday weekend clearance sale, right? In your preparation, did you update your paid search campaign to target “sale” keywords, or write new ad text highlighting your sale? It is a common mistake among online retailers. …

Google Adwords Phishing Issues

There are a number of Adwords advertisers who have received an email like this: Dear AdWords Customer, Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information. In order to activate your account and start running your ads, enter your billing information. Pease …