Stop the Roadblock: Corporate Linking Policies

One of the basics of Search Engine Optimization is building links to your web site. The more reputable links seen by the search engines can correlate to a higher ranking. Yes, there are things to consider when evaluating a link exchange request; relevancy, the reputation of the other web site, etc. But, when your customers, users, or re-sellers want to …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …

July 4th Weekend Clearance Sales, Is Your Paid Search Up-to-Date?

Isn’t it amazing that we are already at the July 4th holiday? Where does the time go? Probably spent getting ready for your July 4th holiday weekend clearance sale, right? In your preparation, did you update your paid search campaign to target “sale” keywords, or write new ad text highlighting your sale? It is a common mistake among online retailers. …

Google Adwords Phishing Issues

There are a number of Adwords advertisers who have received an email like this: Dear AdWords Customer, Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information. In order to activate your account and start running your ads, enter your billing information. Pease …

Making the Call – Attributing phone sales to paid search

One of the more difficult measurements for online marketers is the contribution of online campaigns to phone sales. Often times retailers promote considered purchases, with consumers needing the security of talking to a “live” person before purchasing. In the case of service organizations or B2B companies, the phone is the easiest and often the only/best way to complete a sale. …

Placement Performance Report for Google Content

Google is now providing a placement performance report that shows what domains/pages are driving traffic through your Adwords content network campaigns. This is very helpful in determining where garbage traffic is coming from. Sites that are driving a lot of traffic, but are not converting well, can be excluded from your campaign and your ads will no longer show on …