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Why Call Tracking Is So Important

By Brian Yaro If you are a business owner or are responsible for your company’s customer acquisition, chances are you have thought about what phone calls mean to your business.  Maybe phone calls are the lifeblood of your business, or maybe they only account for a small fraction that you want to grow.  Either way, call tracking should be an …

Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google). Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations. With the growing …

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How to Create a Successful B2B PPC Campaign

According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a jump on the competition and start building out some B2B-optimized PPC campaigns if you haven’t already. Creating a successful B2B PPC campaign poses …

Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more efficient!), they wanted to make sure they were spending money in the right locations. Their unique challenge is that they …

Case Study: Building Strong Non-Brand PPC Campaigns

An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online advertising pay-per-click (PPC) program to generate prospective student leads. The main goal of the program was to increase the overall number of leads, with a concentration on growing lead counts and efficiency …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …