5 Google Shopping Optimizations

5 Google Shopping Optimizations You Need To Be Leveraging

By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve Shopping campaign performance. 1. Have a dedicated Shopping ROI Shopping campaigns will perform differently than search ads or …

Growth Through Shopping Ads

By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything else in 2016, especially for our retail and ecommerce clients, and will likely continue to do so into 2017. Today I’m going to dive into some of the growth …

Best Practices for Integrating Paid Search and SEO Strategies

Best Practices for Integrating Paid Search and Organic Search (SEO) Strategies

By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

Lever Interactive - Premier Google Partner

Lever Interactive named Premier Google Partner

Lever Interactive is honored to have been named a Premier Google Partner. This is an elite status held by only about 3% of agencies in North America, and a great way for us to show our expertise and commitment to continual growth. “The web has been heralded as the great equalizer for businesses. You help your clients make the most of it, enabling …

How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

2015 CIMA Star Awards Best Campaign Under $250k

Lever Interactive – 2015 CIMA Star Awards Finalist

Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive Marketing Association (CIMA). The nomination was for our work with our fantastic partner Discount Ramps, maximizing the efficiency of their paid search campaign by utilizing call tracking and increasing revenue significantly year-over-year. CIMA stated that …

Higher education student enrollments

Geo-targeting Essentials for Higher Education Paid Search

by Colleen Keilers – The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential step is customized geo-targeting definitions and geo-targeting techniques to connect with your …