Google Ads to Remove Average Position Reporting Metric

The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their status meetings! Seriously though, average position is an extremely outdated tactic/metric that precedes even Myspace. Even …

Why Manufacturers Need Their Own Digital Marketing Strategy

Manufacturer Marketing: Why Manufacturers Need Their Own Digital Marketing Strategy

It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …

New and Innovative Trends in Education Digital Marketing

Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …

Digital Media's Impact on Luxury Purchases

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury car dealership before making a purchase has diminished. When people finally do reach the parking lot, they are already ready …

Digital Marketing Trends For 2018

Digital Marketing Trends For 2018

Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing is going in and practical trends that marketers need to be aware of and master in order to get ahead in …