How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Whether you’ve been handling your marketing in-house or are disappointed by your current agency, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of a partnership. You don’t want to choose a digital …

Google Image Extension

Google Image Extension

Introduction  The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help customers to understand the message more clearly, but they also result in more users deciding to take action.   What Are Google Image Extensions?  Google image extensions give online advertisers the ability to upload rich and relevant images to pair with an advertiser’s existing paid search ads. With compelling …

Google User Experience Algorithm Update

Google’s User Experience Algorithm Update

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …

voice search optimization

Voice Search Optimization: A 2020 Update

Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …

Rise of PPC Automation

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …

Google BERT algorithm update

What You Need To Know About Google’s BERT Algorithm Update

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …