mobile-friendly design

Mobile Is The Future, Today

By Fred Shramovich A few years ago, I had the opportunity to meet Chris Hughes from Facebook. He is one of the founders of the company and gave a presentation at Navy Pier in Chicago. Mr. Hughes started his presentation out with “Mobile, mobile, mobile“. He went on to talk about how 4 billion people on the planet do not …

Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google). Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations. With the growing …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …

A Look at Google Analytics New Mobile Reporting

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe users will trust mobile devices to make purchases or provide personal information. With our first review of the new mobile …