Digital Media's Impact on Luxury Purchases

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury car dealership before making a purchase has diminished. When people finally do reach the parking lot, they are already ready …

Why Cross-Device Targeting Matters to Your Business

Why Cross-Device Targeting Matters to Your Business

Online shopping used to simply consist of turning on a computer, doing some research, and making a purchase. But internet browsing habits have changed dramatically in recent years, and consumers are now shopping and accessing content on multiple platforms. In fact, nine out of 10 consumers move fluidly between devices when making purchases, and 65% of revenue generated online comes …

Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

woman-talking-on-mobile-phone

Why Call Tracking Is So Important

By Brian Yaro If you are a business owner or are responsible for your company’s customer acquisition, chances are you have thought about what phone calls mean to your business.  Maybe phone calls are the lifeblood of your business, or maybe they only account for a small fraction that you want to grow.  Either way, call tracking should be an …

mobile-friendly design

Mobile Is The Future, Today

By Fred Shramovich A few years ago, I had the opportunity to meet Chris Hughes from Facebook. He is one of the founders of the company and gave a presentation at Navy Pier in Chicago. Mr. Hughes started his presentation out with “Mobile, mobile, mobile“. He went on to talk about how 4 billion people on the planet do not …

Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google). Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations. With the growing …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …