Mobile Marketing Breakfast Brian Main Image

Mobile Marketing Breakfast Recap

Over 150 local marketers, business owners and students gathered together on Thursday, March 10 for our Mobile Marketing Breakfast at Google’s new Chicago office. Lever Interactive and Google each shared insights into using mobile marketing to reach people during their micro-moments. The day began with breakfast provided by Google and networking time for attendees as they got checked in and settled. …

2015 CIMA Star Awards Best Campaign Under $250k

Lever Interactive – 2015 CIMA Star Awards Finalist

Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive Marketing Association (CIMA). The nomination was for our work with our fantastic partner Discount Ramps, maximizing the efficiency of their paid search campaign by utilizing call tracking and increasing revenue significantly year-over-year. CIMA stated that …

Team World Vision logo

Lever Sponsors Team World Vision at Chicago Marathon

Lever Interactive is proud to be sponsoring Zach Goforth as he runs to raise money for World Vision in the 2015 Bank of America Chicago Marathon. World Vision works with communities in desperate need to help provide things like clean water, nutritious food, education, medical care, and economic opportunity. “I want to help provide clean water for people in Africa through Team World …

Brian Yaro presents to North Central College

Lever Hosts First Year North Central College Students

  Lever Interactive had the pleasure of hosting a group of first year students from North Central College this morning as part of the school’s Cardinal Camps. Four of Lever’s North Central alumni presented information about the industry and advice for working towards a career in online marketing. The Lever team emphasized the importance of getting involved, networking and taking advantage of …

Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration …

Case Study: Building Strong Non-Brand PPC Campaigns

An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online advertising pay-per-click (PPC) program to generate prospective student leads. The main goal of the program was to increase the overall number of leads, with a concentration on growing lead counts and efficiency …

Happy Holidays! Lever’s 2011 Holiday Party

Last week the Lever Interactive team celebrated the 2011 holiday season with a dinner party at Tap House Grill in Westmont, IL. It was a night filled with good company, great food and lots of laughs!   The evening was capped off with a White Elephant gift exchange where everyone went home with new junk goodies! Some favorites of the night …

Behind the Scenes at Lever: Meet Chris Gilmartin

Chances are if you know Lever Interactive, you know, or know of, the founder and president Chris Gilmartin. He started Lever in 2006 and has grown it into a thriving agency. He brings his invaluable experience from his time at Resolution Media and Orbitz. His direction and passion about online marketing inspires the entire team at Lever Interactive. Learn more …