The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

Google Product Search – New Feed Specifications Coming

This week Google Product Search announced upcoming changes to their feed format and policies. Changes will go into effect on September 22, 2011. Although there are changes to feed specifications for several countries, we will outline the changes to feeds targeting the United States. Availability – This will now be required for all items. There are four acceptable values: in …