Top Brands on Social Media

Top Brands on Social Media: What They’re Doing Right That You Can Too

By Adam Buth –  No longer just a fun and easy way to communicate, share and stay connected with friends, social media has grown to become an important platform for companies to reach new followers and build brand reputation. As a brand, being “good” at social media is challenging. If you want to maximize engagement, you must understand your audience …

Attribution Modelling Google Analytics

Attribution Modeling: Which Conversion Measurement Method Is Right For You?

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to reach their marketing goals, and accurate measurement makes all the difference when you need to track your sales and their origins. Since …

Chief Marketing Officer

Three Things Today’s CMO Should Know About Digital Marketing

Everyone knows about GoPro cameras – and yet very few people actually engage in activities that would justify purchasing a Hero camera. GoPro is an excellent example of a successful digital marketing strategy. You don’t need to look at the GoPro website to understand how this brand achieved recognition. All you need to know is that the brand is tagged …

Why Cross-Device Targeting Matters to Your Business

Why Cross-Device Targeting Matters to Your Business

Online shopping used to simply consist of turning on a computer, doing some research, and making a purchase. But internet browsing habits have changed dramatically in recent years, and consumers are now shopping and accessing content on multiple platforms. In fact, nine out of 10 consumers move fluidly between devices when making purchases, and 65% of revenue generated online comes …

Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

Dealing with negative reviews

When Poor Reviews Mean More Business

Dealing with negative reviews is not the end of the world for a business. Many companies are afraid of getting bad reviews, but they fail to realize how easy it is to handle negative reviews and the positive impact those poor ratings can have. Properly dealing with negative reviews can actually help your business, and combating them is often as …

3 Common Problems That Might Be Ruining Your Analytics Data

3 Common Problems That Might Be Ruining Your Analytics Data

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted traffic, once there’s a problem with your data, it stays there. Problem #1 – Duplicate Transactions Perhaps the worst data problem …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …