voice search optimization

Voice Search Optimization: A 2020 Update

Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …

Rise of PPC Automation

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …

The Power of Social Media Marketing

The Power of Social Media Marketing

…and How to Prepare for the 2019 Holiday Season Introduction          The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but over. In …

Google BERT algorithm update

What You Need To Know About Google’s BERT Algorithm Update

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …

Healthcare Marketing Essentials

Healthcare Marketing Essentials In A Changing Marketplace

How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8 BILLION health-related videos on YouTube, and 56% of patients search YouTube for health concerns. …

The Importance of Company Culture

The Importance of Company Culture

By Nick Gianacakos – Two large transparent doors invite you into the interior of a busy office floor. Inside, one would find many common office amenities: conference rooms, desks, computers and cubicles. What are not as common about this space are the people that happen to inhabit it. While some are busy working at their desks, and others rush off …