by Melanie Datz | Feb 29, 2016 | Search Engine Optimization, Web Design
By Melanie Datz – Maybe you’ve seen your competitor’s flashy new site, looked at your old HTML site, and decided, “We should upgrade.” Maybe a vendor has come in and said, “There’s no problem with SEO and dynamic sites anymore.” However you got to the decision...
by Jennifer Davis | Aug 12, 2011 | Lever Interactive, Search Engine Optimization
We develop close relationships with our clients so that we can understand their entire business and help where we can succeed even further. We don’t just look at keywords and ads within a paid search campaign, we take into consideration everything, including...
by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing
Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...
by Jennifer Davis | Jun 14, 2010 | Search Engine Optimization, Web Design
If you have ever run a Google Website Optimizer test, you have probably heard a similar question at the end of the test, when a winner is declared: “How do I know it was really the winner and not just chance that visitors converted from that page?” And...
by Lever Interactive | Jul 10, 2008 | Search Engine Marketing, Social Media Marketing, Web Design
Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize...
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