by Lever Interactive | Jun 27, 2019 | Digital Marketing, Display Advertising, Industry News, Mobile Marketing, Search Engine Marketing
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many...
by Eileen Buleza | Mar 29, 2017 | Search Engine Marketing
By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve...
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