by Mark Bettenhausen | Jan 20, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Prioritizing Page Experience and Preparing for Google’s Algorithm Update. With over 1.7 billion currently active websites on the internet and over half a million new sites created every day, it’s no small miracle that a few key phrases can drop a potential customer...
by Mark Bettenhausen | Oct 30, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last...
by Melanie Datz | Aug 5, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization
Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as...
by Lever Interactive | Jan 17, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization
Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results...
by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...
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