by Lever Interactive | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Introduction Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign...
by Mark Bettenhausen | Aug 18, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing
Introduction The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help...
by Lever Interactive | Jan 22, 2020 | Digital Marketing, Search Engine Marketing
In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines...
by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...
by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
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