by Mark Bettenhausen | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
by Mark Bettenhausen | Jan 20, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Prioritizing Page Experience and Preparing for Google’s Algorithm Update. With over 1.7 billion currently active websites on the internet and over half a million new sites created every day, it’s no small miracle that a few key phrases can drop a potential customer...
by Mark Bettenhausen | Nov 24, 2020 | Digital Marketing, Healthcare, Industry News, Lever Interactive, Search Engine Marketing
Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of...
by Mark Bettenhausen | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance...
by Mark Bettenhausen | Aug 18, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing
Introduction The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help...
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