by Eileen Buleza | Aug 4, 2016 | Search Engine Marketing, Search Engine Optimization
By Eileen Buleza and Amanda Mayfield Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late...
by Colleen Keilers | Sep 23, 2015 | Education, Search Engine Marketing
The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential...
by Lever Interactive | Mar 7, 2012 | B2B, Search Engine Marketing
According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a jump on the competition and start building out some B2B-optimized...
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